The Hon. Prime Minister of Malaysia, Tun Dr. Mahathir Mohamad recently launched the official Visit Malaysia 2020 campaign logo. VM 2020 campaign targets to achieve 30 mil international tourist arrivals and approx 21.2 bil euros in tourism receipts. The focus of the campaign is on ecotourism, arts and culture. During the period between January and July 2019, French tourist arrivals were 86,443, growth of +1.3% vs same period in 2018. Within Europe, the French market ranks 2nd after the UK.