A total of 32,480 tourism and travel industry professionals attended the latest edition of IFTM Top Resa MAP Pro, which featured offers from 1700 exhibiting brands.
This 5% increase in attendance clearly demonstrates the show’s importance as the industry’s flagship event and barometer.
The show has been totally revamped to keep up with sector trends in France and internationally, with new areas being created, the introduction of unique events with cross-industry appeal, and greater emphasis than ever on the customer experience.
To complement the existing themed villages, three new spaces have been created: the Digital Village in partnership with Eventiz, the Mountain Village in partnership with France Montagnes bringing together 16 exhibitors, and the Sustainable Tourism Village, in partnership with ATD which ties-in perfectly with UNWTO’s International Year for Sustainable Tourism for Development.
The show’s three biggest events – the Startup Contest final, the Hackathon final and the Travel Agents Cup final – proved hugely popular and generated much excitement. All received high attendances.