COLOMBIA, A BIG LEAP TOWARDS SUSTAINABLE TOURISM

The world’s most biodiverse country by KM2 arrives at IFTM to show its potential as a sustainable destination. While it had already demonstrated its power as a cultural destination, with 17 declarations of tangible and intangible heritage of UNESCO, in 2019 it reached its 21st certified zone as a sustainable destination for La Macarena, the municipality where Cano Cristales, the rainbow river, is located. The historic center of Cartagena, Mompox and Villa de Leyva, are also part of this list.